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What is email marketing. Why and how we use it

    Table of contents

  • What is Email
  • What is bulk email
  • What is email marketing
  • Bulk Email vs Email Marketing
  • Why we use email marketing
  • What is email marketing software
  • Email marketing service provider


What is Email

Email or electronic mail is a method of exchanging messages between people using internet connection with the help of mobile or computer. In other words email is method of communication which is sent as message by typing the receipent email address. The message can be simple text, images, video or other files.

What is bulk email

Bulk email is also email that is sent to large numbers of people at once. It is related to  advertising or marketing messages that are sent in large volumes all at once. This helps the sellers or business person to advertise and marketing their product or services.

What is email marketing

Email marketing is the use of email to promote products or services build relationships with customers. It is essentially direct mail done electronically instead of through the postal service. Email marketing or Opt-in emails are those that are sent to recipients with permission to do so. Opt-in email is any commercial email sent to people who have specifically signed up to receive it.

It is the act of sending a commercial message including images and files, typically to a group of people, using email. Marketers have found that email marketing is more effective because they help deliver the right message to the right person at the right time.

Bulk Email vs Email Marketing

Opt-in emails normally called email marketing is method of communication that are sent to recipients with permission to do so. This means that the recipient actually agreed to the terms of the company and they specifically signed up to receive it.

Bulk emails are legal marketing campaigns since the recipients subscribe to receive them. However, if bulk email marketing is not properly managed, users may consider it spam. In such type of bulk email, there is no signed up or permission involved. Bulk emails can be send to anyone's email address. It can be sent to people related to the company and somehow provided an email address without any agreeing to an email subscription. It is a batch of email that are sebt to people who never asked to receive them from you.

Some times bulk email is also called bulk email spam which is sent for commercial purposes without permission from the receiver. This means that if you are sending emails to your friends or family, it does not qualify as spam.

Why we use email marketing

It is a direct form of marketing. It can be used to build trust with customers or your clients. It is also an effective way to keep your customers informed about new sales or service you are running. In other words, email marketing is the use of email to promote and develop your business. It is used to make relationships with potential customers, keep current customers informed and updated on your product or services.

Email marketing is significantly cheaper and popular than other marketing medium. Businesses and organizations who send a high volume of emails will use an email service provider to getting the information about the behavior of the recipients.

What is email marketing software?

Email marketing software is an online software that business and organization uses for email marketing.

There are lots of email marketing software available on internet which is used for monitor how your subscribers interact with your emails. we can also use this tools to track analytics such as click-through rates, open rates, bounce rates, and conversions etc.
These types of software provides email templates that are mobile-friendly and editable. You can also prepares reports on marketing campaign performance.

Here is the list of email marketing service provider






Do you have any question about email marketing. Do contact us.






good information about email marketing.




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